Retail & Event Design

BRANDING & IDENTITY, INTERIOR DESIGN

Project Description:

I was responsible for transforming a sixty-year-old shoemaking atelier into Eleh's flagship store.
Leaving the labyrinthine configuration of the space unaltered, I took advantage of this structure, creating different atmospheres in different rooms. 
I later adapted the design concept developed for the store into several pop-up shops across Europe. 
Freelance writer, creative director and photographer based between Lisbon and Madrid. Branded and editorial content creation for print and digital.