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Retail & Event Design

BRANDING & IDENTITY, INTERIOR DESIGN
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Project Description:

I was responsible for transforming a sixty-year-old shoemaking atelier into Eleh's flagship store.
Leaving the labyrinthine configuration of the space unaltered, I took advantage of this structure, creating different atmospheres in different rooms. 
I later adapted the design concept developed for the store into several pop-up shops across Europe. 
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