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Eleh Design Series
IDENTITY & PACKAGING, GRAPHIC DESIGN, ILLUSTRATION
Project Description:
In response to fashion's frenetic pace, I developed a system of capsule collections for shoe brand Eleh to replace the usual seasonal collections. ​
To communicate the brand's modus operandi, I developed an umbrella identity for all its collections: giving specific features to each and highlighting each shoe as a unique item, while unveiling the story behind their collection.
This approach was applied to numerous media, including packaging, and won A' Silver Design Award.
Design Direction:
The project created a link between the series while exploring inspiration and design at an individual level. A symbol evokes the idea behind each collection, reinforced by customised typography; all elements mirror the collection's unique colour palette.
Designed to display the shoe as a showpiece, the acrylic box brings to mind references such as Cinderella's crystal shoe – yet it's also a clever response to a practical issue.
There's no longer any need to waste time looking for a pair.
Writer, creative director and photographer in Lisbon.
helenamantelx@gmail.com
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