Eleh Design Series

IDENTITY & PACKAGING, GRAPHIC DESIGN, ILLUSTRATION
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Project Description:

During my tenure as creative director at Eleh, one of my main goals was to celebrate the brand's history by presenting its artisanal values and philosophy in a compelling way for the modern, conscious and design-led consumer. 
I have later translated the work of years into a comprehensive book reflecting the brand's DNA, from the legacy of its over hundred years of craft to its present-day contemporary vision.

Design Direction:

A walk through the historical archives up to the present, the book enfolds the brand's philosophy into a modern peach-pink aesthetic, featuring branded toned texts, extensive illustration and a selection of emblematic photography. 
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