Hi! I'm Helena.

I'm a freelance writer, creative director and photographer producing branded and editorial content for print and digital alike. Based between Lisbon and Madrid, I combine a decade of branding expertise with insight gathered from deep dives into creativity and culture for international publications.
Understanding industrial design aesthetics
Print & digital articles
Case studies & brand narrative
Books & travel guides
Brand identity & communications
Editorial project management
Creative concept & strategy
Food photography at Michelin-starred restaurant in Conrad Algarve
Travel, architecture & interiors
Fashion & lifestyle editorials
Still-life photography
When I'm not writing articles for international publications like CNN and Emirates magazine, I'm delivering strategic content for travel, hospitality, architecture and design brands. Or dancing.
The things I love to do include: art direction, editorial strategy, content marketing, brand identity and narrative, communication design, custom-publishing projects and brand consultancy.
Freelance journalist, art director and photographer based between Lisbon and Madrid. Branded and editorial content creation for print and digital.