Hi! I'm Helena.
I'm a freelance writer, creative director and photographer producing branded and editorial content for print and digital alike. Based between Lisbon and Madrid, I combine a decade of branding expertise with insight gathered from deep dives into creativity and culture for international publications.
When I'm not writing articles for international publications like CNN and National Geographic, I'm delivering strategic content for travel, hospitality, architecture and design brands. Or dancing.
The things I love to do include: art direction, editorial strategy, content marketing, brand identity and narrative, communication design, custom-publishing projects and brand consultancy.
Freelance journalist, art director and photographer based between Lisbon and Madrid. Branded and editorial content creation for print and digital.
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