Hi! I'm Helena.

I'm a freelance writer and creative director based in Lisbon. I've written for publications like National Geographic and CNN, among others. My brand work spans art direction, editorial strategy, copywriting and consultancy, mostly but not exclusively in the fields of design, travel and architecture.

Besides working with magazines and brands, I'm currently working on a documentary and a non-fiction book about independent media in Lisbon. I'm also working on a novel.
Understanding industrial design aesthetics
Selected articles on travel, design and culture for international publications
Branding, creative direction and strategy for design and lifestyle brands
Food photography at Michelin-starred restaurant in Conrad Algarve
Art direction, photography, writing and editorial project management
Freelance journalist, art director and photographer based between Lisbon and Madrid. Branded and editorial content creation for print and digital.