Hi! I'm Helena.

I'm a freelance writer, creative director and photographer producing branded and editorial content for print and digital alike. Based between Lisbon and Madrid, I combine a decade of branding expertise with insight gathered from deep dives into creativity and culture for international publications.
Understanding industrial design aesthetics
Selected articles on travel, design and culture for international publications
Branding, creative direction and strategy for design and lifestyle brands
Food photography at Michelin-starred restaurant in Conrad Algarve
Art direction, photography, writing and editorial project management
When I'm not writing articles for international publications like CNN and National Geographic, I'm delivering strategic content for travel, hospitality, architecture and design brands. Or dancing.
The things I love to do include: art direction, editorial strategy, content marketing, brand identity and narrative, communication design, custom-publishing projects and brand consultancy.
Freelance journalist, art director and photographer based between Lisbon and Madrid. Branded and editorial content creation for print and digital.